Mom's know best, so who better to get advice from than fellow mothers? To help moms stay unstoppable, Johnson & Johnson's Motrin brand created a platform for moms to share their expertise. In the 2014 iteration of this campaign famous mom Kelly Ripa starred in short Facebook video ads in which called for moms to share their best tips for dealing with common issues moms face, such as preparing family meals, organizing kid's activities, and find some much-needed me time.  My role in keeping this campaign unstoppable: content curating and social tracking. Working with the digital studio, I managed the organization, creation and posting of social assets during this campaign. I also determined our measures of success by creating the KPI dashboard. In creating and managing this dashboard, I worked closely with the head of data insights, the media buyers, and reported results directly to J & J.

Mom's know best, so who better to get advice from than fellow mothers? To help moms stay unstoppable, Johnson & Johnson's Motrin brand created a platform for moms to share their expertise. In the 2014 iteration of this campaign famous mom Kelly Ripa starred in short Facebook video ads in which called for moms to share their best tips for dealing with common issues moms face, such as preparing family meals, organizing kid's activities, and find some much-needed me time.

My role in keeping this campaign unstoppable: content curating and social tracking. Working with the digital studio, I managed the organization, creation and posting of social assets during this campaign. I also determined our measures of success by creating the KPI dashboard. In creating and managing this dashboard, I worked closely with the head of data insights, the media buyers, and reported results directly to J & J.

 When JWT’s Montreal team helped Tim Hortons to rally around the Montreal Canadiens during the 2014 NHL Playoff game against the Boston Bruins, a deliciously cheeky campaign was created featuring the Boston Cream donut. Outside of Montreal, many English speaking Canadians were also supporting the Canadiens in their pursuit of the Stanley Cup. Using my knowledge of social media and sports fandom, I helped craft the English Canada social media messaging a hashtag choice.  I also took on social tracking and reporting after this campaign, and can assure you that the impact was just as sweet as the creative.

When JWT’s Montreal team helped Tim Hortons to rally around the Montreal Canadiens during the 2014 NHL Playoff game against the Boston Bruins, a deliciously cheeky campaign was created featuring the Boston Cream donut. Outside of Montreal, many English speaking Canadians were also supporting the Canadiens in their pursuit of the Stanley Cup. Using my knowledge of social media and sports fandom, I helped craft the English Canada social media messaging a hashtag choice.

I also took on social tracking and reporting after this campaign, and can assure you that the impact was just as sweet as the creative.

 Managed contest submissions, moderated the DoritosCanada YouTube channel, and communicated with contestants to answer questions and clarify rules and regulations. Wrote weekly stat reports and sentiment reports for the client, Frito-Lay.  During the time I managed the DoritosCanada YouTube account, subscriptions increased by 525%, and received over 7,000,000 video views. This campaign also won various awards, including the 2010 CMA Best of the Best Award, Best in Advertising, Best in Digital, and Best in Consumer Products.

Managed contest submissions, moderated the DoritosCanada YouTube channel, and communicated with contestants to answer questions and clarify rules and regulations. Wrote weekly stat reports and sentiment reports for the client, Frito-Lay.

During the time I managed the DoritosCanada YouTube account, subscriptions increased by 525%, and received over 7,000,000 video views. This campaign also won various awards, including the 2010 CMA Best of the Best Award, Best in Advertising, Best in Digital, and Best in Consumer Products.

 Competed against over 200 business undergrad and MBA students across Canada to create a digital and new media campaign for the 2011 Chevrolet Cruze. Steered straight into a Top 25 Finalist spot.

Competed against over 200 business undergrad and MBA students across Canada to create a digital and new media campaign for the 2011 Chevrolet Cruze. Steered straight into a Top 25 Finalist spot.

 During Mazda’s 2014 launch of the new MX5, I helped amplify buzz on Twitter by creating a list of major auto publishers, and tracking them on launch day to respond to their tweets. #LongLiveTheRoadster.

During Mazda’s 2014 launch of the new MX5, I helped amplify buzz on Twitter by creating a list of major auto publishers, and tracking them on launch day to respond to their tweets. #LongLiveTheRoadster.

 To help show Canadians that adding High Liner seafood to their meals is easy and delicious, I created content calendars, strategically sourced UGC, and wrote Facebook, Twitter, and blog copy that got Canadians drooling and ready to add High Liner to their grocery cart and table. 

To help show Canadians that adding High Liner seafood to their meals is easy and delicious, I created content calendars, strategically sourced UGC, and wrote Facebook, Twitter, and blog copy that got Canadians drooling and ready to add High Liner to their grocery cart and table. 

 Developed and executed a social media marketing strategy to help launch the Pandora's Makeup Box e-commerce website, drive PR, and to help grow sales internationally.  Key accomplishments include spearheading a YouTube influencer video that generated over 525,000 views, significantly increased brand awareness, and drove sales to produce a positive ROI.

Developed and executed a social media marketing strategy to help launch the Pandora's Makeup Box e-commerce website, drive PR, and to help grow sales internationally.

Key accomplishments include spearheading a YouTube influencer video that generated over 525,000 views, significantly increased brand awareness, and drove sales to produce a positive ROI.