How do you win the hearts of foodies? By showing them delicious meals and recipes of course!
To help Canadians make the most of their grocery basket, Sobeys worked with the team at Totem Brand Stories to bring this drool-worthy magazine to life. The focus of Inspired magazine was to give Sobeys shoppers more info about the foods they enjoyed, provide tips for eating and living better, and to introduce new foods and recipes they hadn’t yet discovered.
As part of the Accounts team working on this magazine, I was the Microsoft Project whiz who created the work back schedules, manager of product information and sourcing, and regionalization expert. Not only did I work to keep us on our deadlines, I also coordinated between the writers, chefs, suppliers, and food photographers to make sure everyone had what they needed. I was also hands-on at the proofing phase to make sure all product and regional information (such as pricing) was accurate, and was in daily direct communication with the Sobeys marketing team.
The hardest part of this job was tracking nearly a hundred product skus seasonally. The easiest part was attending tastings and trying delicious new recipes and products.